Key Takeaways
An honest outside review of Who Gives A Crap: what it does genuinely well, where it may not fit, and the one thing to know about its bamboo before you buy.
Who Gives A Crap is a strong, heavily reviewed bamboo brand whose standout feature is donating 50% of profits to sanitation projects.
Its 100% bamboo roll is 3-ply, mega length at 370 sheets, individually wrapped, and sold mainly in large bulk boxes.
The bamboo is bleached white using chlorine dioxide and hydrogen peroxide, so it is not an unbleached product.
It is competitive on cost per sheet at the bulk box, but the upfront price and storage of 48 rolls suit stock-up buyers more than small households.
It is an easy recommendation for mission-driven buyers, while shoppers who specifically want unbleached bamboo will want to look at that option separately.
Who Gives A Crap is one of the best-known names in eco toilet paper, and most of its reputation is earned. It sells a solid bamboo roll, wraps it in cheerful packaging, and has built a genuinely large and positive review base. This is an outside review, not the brand's own pitch, so it credits what the brand does well and is honest about where it might not suit you, including the one processing detail worth knowing before you buy.
Everything below uses the brand's published specifications at the time of writing, plus the general picture from review platforms and communities. Prices and pack sizes change, so check current details before ordering. The aim is a fair read on whether Who Gives A Crap is right for you.
Who Gives A Crap review: the honest verdict
It is a strong choice, especially if its mission matters to you. Who Gives A Crap makes a well-regarded 3-ply bamboo roll and donates 50% of its profits to sanitation projects, which is a real and unusual commitment. The main things to weigh are that its bamboo is bleached white rather than unbleached, and that it is sold mostly in large bulk boxes.
So the short verdict is that most buyers will be happy with it, and mission-driven buyers especially so. The two groups who should look more carefully are people who specifically want an unbleached sheet, and small households who do not want to commit to a big box in one go. The rest of this review explains each of those points in turn.
What is Who Gives A Crap, and what do you get?
A well-established eco tissue brand with a strong charitable model. Its flagship product is a 100% bamboo roll, and it also sells a 100% recycled line, so there are two tree-free options depending on preference.
The bamboo roll is 3-ply and mega length, at 370 sheets per roll on sheets of roughly 3.94 inches square, and the rolls come individually wrapped in paper inside a large box, commonly 48 rolls. The individual wrappers are part of the brand's playful identity and also keep each roll clean, and some people reuse them as gift wrap or scrap paper. It is sold mainly direct, on a one-time or subscription basis, with delivery timed to household size, so a household can set up a delivery every few months and stop thinking about it. In short, you get a substantial 3-ply bamboo roll delivered in bulk, from a brand with a clear social mission, and a second recycled-paper line if you would rather buy recycled than bamboo.
What does Who Gives A Crap do really well?
Its charitable model is the headline, and it is genuinely market-leading. The company donates 50% of its profits to organisations working on sanitation and toilet access, which is a serious commitment rather than a token gesture, and it is the single biggest reason many people choose the brand.
That matters because the need is real. According to the World Health Organization, billions of people still lack safely managed sanitation, so a brand directing half its profits at that problem is doing something worthwhile. Beyond the mission, Who Gives A Crap does the fundamentals well: a large and overwhelmingly positive review base, distinctive packaging, and a genuinely usable 3-ply bamboo sheet that reviewers tend to find both soft and sturdy. It also gives buyers a choice between bamboo and recycled, which broadens its appeal. If you are shopping partly on values, this is a brand that backs them up, and the wider question of how bamboo compares to recycled is covered in the guide to bamboo vs recycled toilet paper.
Is Who Gives A Crap bamboo bleached or unbleached?
Bleached. This is the one processing detail worth knowing, because it is easy to assume a green bamboo brand is unbleached, and this one is not. Who Gives A Crap whitens its bamboo using chlorine dioxide and hydrogen peroxide.
To be fair to the brand, that is a modern method that avoids elemental chlorine, and the brand is clear that it uses no inks, dyes or scents. But it is still a whitening step, so the sheet is white rather than the natural tan of an unbleached roll. As the reference on the bleaching of wood pulp explains, a white sheet is white because a whitening stage removed the natural colour, whereas an unbleached sheet skips that step entirely. If a bright white sheet is what you want, this is a point in the brand's favour, and if you would rather have the fewest processing steps, it is the main reason to consider an unbleached alternative. The label terms behind all of this are set out in the guide to bleach-free toilet paper.
How much does Who Gives A Crap cost?
Competitive per sheet at the bulk box, but a real upfront outlay. A 48-roll box of the bamboo is priced around 75 dollars one-time, or about 60 dollars on subscription, which works out to roughly 42 cents per 100 sheets, or about 34 cents on subscription.
That is a good cost per sheet, helped by the mega-roll format and the large box. The catch is the shape of the purchase: you are buying 48 rolls at once, which is a bigger upfront cost and more to store than a small pack, so it rewards stocking up rather than trying a little. It is also worth reading the mega-roll sheet count in context, since as the reference on grammage notes, the amount of paper depends on sheet size as well as count, and Who Gives A Crap's sheets are on the smaller side dimensionally even at 370 per roll. The cost per 100 sheets is still the fair way to compare, and on that measure the bulk box is priced well.
What do reviews say about Who Gives A Crap?
Broadly very positive, with a few consistent themes. The brand carries tens of thousands of five-star reviews on its own site, and sentiment across independent review platforms and communities such as Reddit is largely favourable, which is a strong signal for any tissue brand.
Common praise is for the softness and sturdiness of the bamboo sheet, the packaging, and the feel-good factor of the donation model. The recurring gripes are predictable rather than damning: some people find the bulk box a lot to store, some prefer a softer or a firmer sheet than they got, and a few note that the product is made in China and shipped internationally, though the company says it offsets the carbon. It is worth remembering that texture is the most subjective part of any tissue review, so one person calling a sheet too firm and another calling the same sheet perfect is normal rather than contradictory. How softness actually works, and why it is partly personal, is covered in the guide on tissue that is soft for sensitive skin. None of the common complaints suggest a bad product, just the usual trade-offs of a bulk-sold bamboo roll.
Is Who Gives A Crap septic safe and flushable?
Yes. Like other bamboo tissue, Who Gives A Crap is designed to be flushed and to break down in normal plumbing and septic systems, so it suits most households including those on a tank.
As with any toilet paper, habits matter more than the brand for keeping a system clear. Public advice such as the EPA's guidance on septic system care applies here: flush only paper and human waste, keep wipes out, use a sensible amount per flush, and pump the tank on schedule. On septic performance there is nothing to separate it from other quality bamboo rolls.
Who is Who Gives A Crap best for, and what is the unbleached alternative?
It is best for buyers who value the donation mission, are happy to buy in bulk, and do not mind a bleached white sheet. For that shopper, it is an easy recommendation, and the charitable model is a genuine reason to prefer it over a plainer brand.
The main reason to look elsewhere is if you specifically want unbleached bamboo, which Who Gives A Crap's white sheet is not, or if you would rather buy in smaller packs. That is the gap Skid Slayer fills: an unbleached bamboo tissue that skips the whitening step entirely, sold in smaller household packs of 12 or 24 rather than a 48-roll box. It is a straightforward alternative for the unbleached-and-smaller-pack shopper, while Who Gives A Crap remains a strong pick for the mission-first, buy-in-bulk buyer. You can compare Skid Slayer's own pack options and compare pack sizes on the collection page. Both are legitimate choices, so match the brand to what you weight most: a donation model and bulk value, or an unbleached sheet in a smaller pack.
Frequently Asked Questions
Is Who Gives A Crap bamboo toilet paper any good?
Yes, by most measures. It is a 3-ply, mega-length bamboo roll that reviewers generally find soft and sturdy, backed by a very large and positive review base. Its standout feature is donating 50% of profits to sanitation projects, which many buyers value. The main things to weigh are that the bamboo is bleached white rather than unbleached, and that it is sold mainly in large bulk boxes.
Is Who Gives A Crap bamboo toilet paper unbleached?
No. Who Gives A Crap whitens its bamboo using chlorine dioxide and hydrogen peroxide, so the sheet is white rather than the natural tan of an unbleached roll. The brand does avoid elemental chlorine, inks, dyes and scents, which is a fair point, but it is still a whitening step. If you specifically want an unbleached sheet with the fewest processing steps, you would need to look at an unbleached brand instead.
How much does Who Gives A Crap cost?
At the time of writing, a 48-roll box of the bamboo is around 75 dollars one-time or about 60 dollars on subscription, which works out to roughly 42 cents per 100 sheets, or about 34 cents subscribed. That is competitive per sheet, helped by the mega-roll format. The trade-off is the upfront cost and storage of buying 48 rolls at once, which suits stocking up more than a small trial.
Why do people buy Who Gives A Crap?
Mostly for the mission. The company donates 50% of its profits to sanitation and toilet-access projects, which is unusual and genuine, and it is the top reason many customers choose it. Beyond that, people like the individually wrapped rolls, the playful branding, the choice of bamboo or recycled, and a bamboo sheet that reviews well for softness and strength. The bulk delivery model also suits households that would rather reorder rarely.
Is Who Gives A Crap septic safe?
Yes. Its bamboo tissue is designed to flush and break down in normal plumbing and septic systems, so it is suitable for homes on a tank. As with any paper, the usual rules matter more than the brand: flush only paper and human waste, keep wipes out of the bowl, use a reasonable amount per flush, and have the tank pumped on schedule. On septic performance it is on par with other quality bamboo rolls.
Resources
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World Health Organization: data on global sanitation access, the cause Who Gives A Crap directs its donations toward.
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Bleaching of wood pulp: why a white sheet is whitened, including chlorine dioxide, and how that differs from unbleached paper.
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Grammage: why the amount of paper depends on sheet size as well as sheet count, useful for reading mega-roll numbers.
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US Environmental Protection Agency: official septic-care guidance that applies to any brand of toilet paper.
We make unbleached 3-ply bamboo toilet paper and test it obsessively — jar tests, tear tests and septic-owner feedback included. Mission: cleaner wipes, zero plastic, no skid left behind. More about us.